A Focused Team

is a unified and high-performing team that lives and breathes its customers’ problems and opportunities.

Make your customer the focus of every conversation and decision.

  • Learn what makes your customer successful.

  • Align your idea of progress with your customer’s success.

  • Share what you learn and know about your customer widely.

Your decision quality depends on your shared understanding.

  • Maintain a growth mindset

  • Sustain your shared medal models

  • Publish your trade-off decisions

Your vision will get closer and closer.

  • Work together toward the same goal and see it come true

  • Pivot together when necessary

Find out how to become a Focused Team